70k+
READERS
Pennant Magazine
The Facts
Welcome to Pennant Magazine
The Journal of the Forces Pension Society
The specification details described here replace all those published previously. Please note, the format of Pennant Magazine is being updated with immediate effect. The first issue in the new format is published in November 2016.
Pennant is published bi-annually, at the beginning of May and November.
Why advertise in Pennant?
Who reads it?
48,000 Members of the Forces Pension Society plus friends and family (an estimated 70,000+ readers). Contrary to the impression which may be given by the Society’s name, Pennant is read equally by younger as well as older age groups, by men and women in equal proportion and by people with high levels of disposable income.
Retirement from the Armed Forces is in no way comparable with general retirement ages; the Services are populated with young people. 80% of those who join the Society are aged between 30 and 50 with more than 10,000 joining in the past two years alone.
The membership profile is becoming younger and currently looks like this:
What are our readers’ interests?
Our Member research shows that more than 80% of Members are homeowners, have investments and are seasoned travellers.
And these are their principal interests
Members’ Interests
Where is Pennant distributed and what does it cost to advertise?
Pennant is published bi-annually, at the beginning of May and November. Society Members are spread throughout the UK and a small number live abroad, principally in Cyprus, Germany and Spain. Within the UK, London, South East and South West are areas of greatest membership density.
A growing number receives Digital copies of Pennant, in which Advertisers are included and there’s a downloadable PDF of the magazine on the Society’s website.
Pennant Rate Card
Run-of-magazine
Full page£1,500
Double page spread£2,500
Half page£750
Quarter page£500
Eighth page£350
Special Positions
Outside Back Cover£2,250
Inside Front Cover£1,600
Inside Back Cover£1,500
Series Discounts
5% on 2 insertions
10% on 4 insertions
15% on 6 insertions
Inserts
£70 cost per thousand
Lineage
50p per word (min. 20 words)
N.B. Rates not subject to addition of VAT since we are not required to register.
Contact us
+44 (0)20 7840 6611
For general enquiries or to make a booking contact Joanne Fitton-Bates on
+44 (0)20 7840 6611 or email joannefb@forpen.co.uk
For more information about the society visit
www.forcespensionsociety.org
Mechanical details
For full specifications, including copy deadlines and requirements click here
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